Community Stories & Identity

Community Stories & Identity

Just like humans, places need identity and stories. New stories can lead to change. Telling the story makes the story true. What’s the story of your community? Who are the people putting heart and soul into it? What drives them? How do they do it? Is the story commercially communicated or does it have a more silent but also more robust and integrated life? How can we move beyond city branding and communicate the identity of a place in a way that nurtures the stories instead of making them superficial?  

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